Organic Food is Becoming Easier to Find

According to a recent news article, organic food is becoming easier to find. This news article (text re-printed below) describes how grocery stores and restaurants in Wichita, Kansas are offering a wider selection of organic foods.

Organic Matters
From the Wichita Eagle

Organic food is becoming easier to find in Wichita — and finding its way to more cooks and diners. Devotees of organic food know what's in store for them in Wichita: Their options for dining out are severely limited. They pay more for the food they prepare at home. Some people think they're, well, a little flaky. But for a growing number of people, the cost and inconvenience of going organic is outweighed by the belief that they're helping both their bodies and the environment.

"I feel great when I eat them," said Debbie Margerum, who was buying organically raised eggs at the GreenAcres natural foods store last weekend. "You become healthier, and you're not spending your money on doctors and prescriptions." Such beliefs, while unprovable, are nonetheless what help drive the organic food business. Food industry sources estimate that sales of organic food have been growing nationwide at a rate of about 20 percent a year, though those sales still represent only about 3 percent of all sales.

Interest in organic foods is highest on the coasts, but Wichita seems to be partaking of the trend, too. Green Acres, in Bradley Fair, recently more than doubled the space devoted to organic produce and other foods, giving it the largest such selection in the city, and added seating for its deli. A local chain, Whole Foods, added a third location at Maize and 21st several years ago. Supermarkets such as Dillons and Food 4 Less have begun carrying a limited amount of organic food products. And other longtime purveyors of organic foods, such as Food For Thought and the Taste of Health restaurant, show no signs of slowing down.

Organic food fans aren't a homogeneous lot. Some are also vegetarians, vegans and even raw food enthusiasts, but others cheerfully eat meat. Many who have had health problems view organic food as part of an alternative, holistic approach to healing, while others are more concerned about the effects that modern agricultural practices have on the environment as a whole. Wichita artist Chris Brunner became a vegan — one who eats no meat or dairy products –"cold turkey" while reading an article about the cattle and poultry industries 20 years ago. That made finding a place to dine out in Wichita difficult enough, but when he also embraced organically raised foods about 1 ½ years ago, the situation became nearly hopeless. Fortunately, Brunner is a talented cook who enjoys entertaining at home.

"Most of the time if somebody wants to get together for dinner, I'd just as soon make dinner," he said. Like many vegetarians and vegans, Brunner says he originally found himself trying to "replace" meat in recipes. But these days, he prefers to let the flavors of fresh vegetables and fruit stand on their own. He grows some of his own produce during the summer and buys certified organic products whenever possible. He acknowledges that the latter cost more but says, "You're getting at least 40 percent more nutrients out of food, and it's much better for the environment, and that's worth considering. It's kind of like the old adage: 'Pay me now or pay me later.' "

Sherill Miles, a Nebraskan who comes to Wichita for alternative medical treatment at the Center for the Study of Improvement in Human Functioning, says she is convinced that pesticides caused many of the serious medical problems she has experienced through the years. She stays away from foods with labels full of "things you can't even read." She has nothing against meat, buying a whole cow — organically raised — for her family each year. Beyond that, she hasn't converted any family members to the organic food cause. Miles said her husband "thinks this is quackery." To be sure, there's also a political and economic aspect to the organic food movement that dates back to its founding in the 1960s counter culture.

"Our bodies are overwhelmed by toxins," said Kim Bannon, who blames pesticides and genetically modified seeds produced by huge multinational food companies. About three years ago, Bannon started eating only organically raised vegetables in their raw state after hearing a talk in California by David Wolfe. She has helped bring the colorful Wolfe (he describes himself as a "nudist, Buddhist and raw foodist") to Wichita for two appearances since then. During his most recent visit, at First Unitarian Universalist Church, tables were set up offering everything from mesquite meal ("made of seed pods from the mesquite tree") to fresh coconut juice to something called maca –"ancient Peruvian superfood."

"Our only vote really is with our dollar," Bannon said. Peter Horsley takes a less extreme approach, buying organic versions of foods that are otherwise heavily sprayed with pesticides, lack taste (free-range chicken "is more moist") and aren't too costly. "I get what tastes good and seems reasonable," he said.